What is product photography?
Product photography is one area of focus for commercial photographers. Other areas include: Life-style photography, food photography, architectural photography and portraiture.
Commercial probably is often defined as any photography where the photographer is paid for taking and possibly Photoshop and retouching images.
Commercial probably is often defined as any photography where the photographer is paid for taking and possibly Photoshop and retouching images.
The commercial photographic world usually refers to advertising photography. That is photography made to illustrate and usually sell a service or product.
These images are generally done with an advertising agency, design firm or with an in-house corporate design team using either traditional film and developing techniques or digital cameras with images that can be directly imported into computers for use in designs and layouts.
My Product Photography
The product that I am using is jewelry I wish to be able to use my photos in different types of advertising such as: in magazines, on billboards, in jewelry shops and their magazines. The locations that my shots would be in would be in places such as shopping centers in local shops, in places to do with what I am advertising.
My Considerations
When it comes to the equipment i would need it would be quite simple, a few lights in a studio, i would need a few models but because its more focused on things such as the hands, ears, neck because its jewelry, they wouldn't need to be overly dressed up and also because its focused and detailed we would need a high quality macro sort of camera to catch all the detail of the jewelry.
Ethical and Moral Considerations - ASA Guidelines
ASA rules are that:
It must not be misleading – not to deceive or lie about what they are selling; the advert must stick to the facts of what they are selling.
It must not be harmful or offensive – adverts are not allowed to use harmful expressions such as using stereotypes.
Sales Promotions – The advert must be accurate with what they say. They must not promote a sub product.
Direct marketing – Adverts must not pressure the public into buying.
I dont think that my product has any problem here because its not really aimed at a partcular audience so its not going to be pressuring them and you get what you see so its not going to be misleading and because its jewlery i dont see how it could be harmful or offensive
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