Assignment Three

My Professional Photographer - Michael Jones


http://www.michaeljonesphotostudio.com/#a=0&at=0&mi=1&pt=0&pi=1&s=0&p=-1


Michael Jones is a professional advertising and commercial photographer in portland oregon. He started his photography at a young age while he was still in school when he took a photography class. he studied photography in college and became a photo assistant on the west cost. He then went on to start his own studio in portland, oregon and has been shooting product, portrait and fashion photography ever since.

 Because of copy right i cant get any of his work as examples but please click on the link and look at his jewelry photography.

what i like about his work is the fact that its so simple, he works with the product the angle and the lighting that all and it works so well.

Assignment Three

Product Photography


What is product photography?

Product photography is one area of focus for commercial photographers. Other areas include: Life-style photography, food photography, architectural photography and portraiture.

Commercial probably is often defined as any photography where the photographer is paid for taking and possibly Photoshop and retouching images.

The commercial photographic world usually refers to advertising photography. That is photography made to illustrate and usually sell a service or product.

These images are generally done with an advertising agency, design firm or with an in-house corporate design team using either traditional film and developing techniques or digital cameras with images that can be directly imported into computers for use in designs and layouts.

My Product Photography

The product that I am using is jewelry I wish to be able to use my photos in different types of advertising such as: in magazines, on billboards, in jewelry shops and their magazines. The locations that my shots would be in would be in places such as shopping centers in local shops, in places to do with what I am advertising. 

My Considerations

When it comes to the equipment i would need it would be quite simple, a few lights in a studio, i would need a few models but because its more focused on things such as the hands, ears, neck because its jewelry, they wouldn't need to be overly dressed up and also because its focused and detailed we would need a high quality macro sort of camera to catch all the detail of the jewelry.

Ethical and Moral Considerations - ASA Guidelines

ASA rules are that:

It must not be misleading – not to deceive or lie about what they are selling; the advert must stick to the facts of what they are selling.

It must not be harmful or offensive – adverts are not allowed to use harmful expressions such as using stereotypes.

Sales Promotions – The advert must be accurate with what they say. They must not promote a sub product.

Direct marketing – Adverts must not pressure the public into buying.

I dont think that my product has any problem here because its not really aimed at a partcular audience so its not going to be pressuring them and you get what you see so its not going to be misleading and because its jewlery i dont see how it could be harmful or offensive 

Evaluation

During this assignment we have concentrated on the practical side of photography.
as you can see from my blog there are all different types of photography.

The Rule of Third and the use of lines
Macro
Portrait
Lighting – Hard and soft
White balance
Image Manipulation
Over all I think my photos succeed in portraying and fitting the particular type of photography, but I know that some of them could be improved in the future but I know that this is down to practices, knowing your camera and a steady hand.

Examples of framing

Examples of image manipulation

Examples of white balance

What is white balance?
It all boils down to the concept of color temperature. Color temperature is a way of measuring the quality of a light source. It is based on the ratio of the amount of blue light to the amount of red light, and the green light is ignored. The unit for measuring this ratio is in degree Kelvin (K). A light with higher color temperature (i.e., larger Kelvin value) has "more" blue lights than a light with lower color temperature (i.e., smaller Kelvin value). Thus, a cooler (resp., warmer) light has a higher (resp., lower) color temperature.

The following table shows the color temperature of some light sources

Light Sources	Color Temperature in K
Clear Blue Sky	10,000 to 15,000
Overcast Sky	6,000 to 8,000
Noon Sun and Clear Sky	6,500
Sunlight Average	5,400 to 6,000
Electronic Flash	5,400 to 6,000
Household Lighting	2,500 to 3,000
200-watt Bulb	2,980
100-watt Bulb	2,900
75-watt Bulb	2,820
60-watt Bulb	2,800
40-watt Bulb	2,650
Candle Flame	1,200 to 1,500

Examples of Lighting - Hard and Soft Light

Uses of soft light

• Soft light use is popular in cinematography and film. 
• Cast shadow-less light
• Fill lighting. Soft light can reduce shadows without creating additional shadows.
• Make a subject appear more beautiful or youthful through making wrinkles less visible.
• Supplement the lighting from practicals. This technique is used to perform "motivated" lighting, where all light in the scene appears to come from practical light sources in the scene. Soft light does not cast shadows that would be a giveaway of a supplementary light source.

Hard light

Hard light sources cast shadows whose appearance of the shadow depends on the lighting instrument. For example, fresnel lights can be focused such that their shadows can be "cut" with crisp shadows. That is, the shadows produced will have 'harder' edges with less transition between illumination and shadow. The focused light will produce harder-edged shadows. Focusing a fresnel makes the rays of emitted light more parallel. The parallelism of these rays determines the quality of the shadows. For shadows with no transitional edge/gradient, a point light source is required.

The two images here show how diffusion of light happens differently. Basically, diffusion of light is a way of creating softer light so an image has less shadows.

 In the first image, the subject is stood outside in harsh light. There is no diffusion, hence the dark shadowing from the person. This is different in the second image; it was taken inside with a overhead light. This had a lampshade over it, which diffuses the light and makes very little shadow.

Here you can see the light changing.